Technical Implementation
Best AEO Tracking Software: 18 Solutions That Actually Deliver Results
Tanuj Sarva
2/10/2025
Best AEO Trackers
The best AEO tracking software solutions in 2025 include Profound AI for enterprise ($499/month), Writesonic GEO for mid-market ($39/month), and Otterly AI for small businesses ($29/month). These platforms monitor brand mentions across ChatGPT, Google AI Overviews, Perplexity, and other AI engines, helping businesses optimize for the 800 million weekly ChatGPT users and 47% of Google searches that now display AI summaries.
Business Size | Best Tool | Starting Price | Key Strength |
|---|---|---|---|
Enterprise | Profound AI | $499/month | Comprehensive AI search analytics |
Mid-Market | Writesonic GEO | $39/month | Content creation + tracking |
Small Business | Otterly AI | $29/month | Simple monitoring & alerts |
Agency | AthenaHQ | $270/month | Multi-client management |
Content Teams | Conductor | Custom pricing | AI content + monitoring |
The Answer Engine Optimization tracking landscape has transformed dramatically in 2025. As the founder of Web of Picasso, an AEO agency that has implemented tracking solutions for over 150 brands, I've tested virtually every major platform in this rapidly evolving market. The stakes couldn't be higher – with AI platforms processing over 1 billion daily queries and 62% of brands having zero AI visibility, choosing the right tracking software can make or break your digital marketing strategy.
The challenge isn't just tracking traditional metrics anymore. When 92% of Fortune 500 companies use ChatGPT and AI-referred traffic converts 45% higher than traditional search traffic, you need tools that can measure what really matters: brand mentions, sentiment analysis, citation frequency, and competitive positioning across multiple AI platforms simultaneously. For businesses new to this space, understanding what Answer Engine Optimization entails is crucial before selecting tracking software.
Enterprise-Level AEO Tracking Solutions
1. Profound AI - The Market Leader
Pricing: Starting at $499/month
Best For: Large enterprises with dedicated AI strategy teams
Official Website: tryprofound.com
Profound AI stands as the most comprehensive enterprise solution in the AEO tracking space. Backed by $35 million in Series B funding from Kleiner Perkins, this platform goes beyond simple monitoring to provide deep analytical insights into AI search behavior.
From our enterprise client implementations, Profound excels at conversation analytics through its Conversation Explorer feature, which reveals the actual demand patterns behind AI queries. The platform tracks citations across ChatGPT, Google AI Overviews, Perplexity, Gemini, and specialized vertical engines.
Key Features: SOC 2 compliance, API access, trend analysis, dedicated support, enterprise-grade security
Limitations: High cost barrier, complex setup, limited mid-market accessibility
2. AthenaHQ - The Agency Powerhouse
Pricing: Starting at $270/month
Best For: Digital agencies and multi-client operations
Official Website: athenahq.ai
Founded by ex-Google engineers, AthenaHQ has gained traction with over 100 paying customers in its first year. The platform excels at multi-client management with features like competitive share-of-voice tracking and Action Center integration with project management tools like Jira and Linear.
During our agency implementations, AthenaHQ's strength lies in its research-focused approach. Unlike pure monitoring tools, it helps identify what to optimize through advanced content gap analysis and strategic planning features.
Key Features: Multi-client dashboards, competitive analysis, integration capabilities, research tools
Limitations: Less automation than competitors, higher learning curve, premium pricing
3. Conductor - The Content Integration Leader
Pricing: Custom enterprise pricing
Best For: Large content teams needing unified workflows
Official Website: conductor.com
Conductor achieved the highest possible scores in 16 of 23 criteria in the 2025 Forrester Wave evaluation. The platform uniquely combines AI content creation, AEO intelligence, and 24/7 website monitoring in a single enterprise stack.
What sets Conductor apart is its 10+ years of content performance data, enabling AI systems to generate truly personalized content rather than generic recommendations. For enterprise clients managing extensive content operations, this integration proves invaluable.
Key Features: AI content creation, real-time monitoring, enterprise security, workflow automation
Limitations: High cost, complex onboarding, enterprise-only focus
Mid-Market AEO Tracking Solutions
4. Writesonic GEO - The All-in-One Solution
Pricing: Starting at $39/month
Best For: Growing businesses needing monitoring and optimization
Official Website: writesonic.com
Writesonic GEO represents the sweet spot for mid-market businesses. Unlike monitoring-only tools, it combines visibility tracking with content optimization recommendations and AI-powered content creation capabilities.
In our client implementations, Writesonic consistently delivers the best value proposition. The platform tracks brand presence across all major AI engines while providing actionable optimization suggestions and content creation tools in a single subscription.
Key Features: Integrated content creation, competitive analysis, optimization recommendations, affordable pricing
Limitations: Fewer enterprise features, limited API access, basic reporting
5. Goodie AI - The User Experience Champion
Pricing: Custom enterprise pricing
Best For: Teams prioritizing ease of use and comprehensive features
Official Website: higoodie.com
Ranked #1 by growth agency NoGood for usability, Goodie AI offers the most intuitive interface in the AEO tracking space. The platform provides comprehensive monitoring across ChatGPT, Claude, Gemini, Perplexity, and DeepSeek with advanced sentiment analysis.
The platform's Topic Explorer feature helps identify content gaps and trending opportunities, making it particularly valuable for content marketing teams looking to stay ahead of AI search trends.
Key Features: Intuitive interface, topic discovery, sentiment analysis, comprehensive platform coverage
Limitations: Custom pricing only, limited integration options, newer platform
6. Peec AI - The European Innovation
Pricing: Starting at €89/month
Best For: International businesses and multilingual optimization
Official Website: peec.ai
Berlin-based Peec AI secured €7 million in seed funding just five months after launch, demonstrating strong market validation. The platform focuses on simplicity with two core metrics: visibility score and competitive benchmarking.
For businesses operating in multiple markets, Peec's multilingual capabilities and European data compliance make it particularly attractive. The platform offers strong hreflang support and country-specific optimization insights.
Key Features: Multilingual support, GDPR compliance, simple interface, competitive pricing
Limitations: Limited advanced features, smaller platform coverage, European focus
Small Business AEO Tracking Solutions
7. Otterly AI - The Budget-Friendly Choice
Pricing: Starting at $29/month
Best For: Small businesses and startups with limited budgets
Official Website: otterly.ai
Austrian startup Otterly offers the most accessible entry point into AEO tracking. Despite its low price point, the platform provides essential monitoring across Google AI Overviews, ChatGPT, and Perplexity with automated weekly reporting.
The recent addition of their GEO-Audit tool, which converts audit gaps into actionable Trello tasks, makes implementation manageable for small teams without dedicated AI specialists.
Key Features: Affordable pricing, automated reporting, task integration, simple setup
Limitations: Limited platforms, basic features, smaller scale monitoring
8. AI Monitor - The ROI Specialist
Pricing: Starting at $49/month
Best For: Small businesses focused on measurable ROI
Official Website: getaimonitor.com
AI Monitor specializes in connecting AEO metrics to business outcomes. The platform provides clear ROI tracking and focuses on actionable insights rather than vanity metrics.
For small businesses that need to justify every marketing investment, AI Monitor's emphasis on conversion tracking and revenue attribution makes it particularly valuable. Understanding how AEO investments translate to business outcomes is essential, which is why we've detailed comprehensive AEO revenue strategies for both B2B and D2C companies.
Key Features: ROI tracking, conversion attribution, simple interface, actionable insights
Limitations: Limited platform coverage, basic sentiment analysis, fewer advanced features
Specialized AEO Tracking Solutions
9. RankScale - The Testing Laboratory
Pricing: Pay-per-use model
Best For: Agencies and consultants needing prompt testing
Official Website: rankscale.ai
RankScale's unique simulation module allows users to test prompts across GPT-4o, Claude 3, Gemini, and Perplexity simultaneously. This makes it invaluable for content optimization and A/B testing AI responses.
The platform excels at pre-launch content testing, helping teams understand how different AI models might interpret and present their content before publication.
Key Features: Multi-model testing, prompt simulation, delta scoring, pre-launch optimization
Limitations: Not suitable for ongoing monitoring, pay-per-use costs, limited reporting
10. Scrunch AI - The Risk Management Focus
Pricing: Starting at $99/month
Best For: Finance and healthcare brands needing hallucination alerts
Official Website: scrunchai.com
Scrunch AI specializes in brand safety monitoring with advanced hallucination detection. For regulated industries where AI misinformation can have serious consequences, this focus on accuracy and safety monitoring proves essential.
The platform's $4 million seed funding and Wall Street Journal coverage reflect growing demand for AI risk management capabilities.
Key Features: Hallucination alerts, brand safety monitoring, industry compliance, risk management
Limitations: Narrow focus, higher pricing, limited optimization features
11. Contently - The Content Creator's Choice
Pricing: Custom pricing
Best For: Content marketing teams and publishers
Official Website: contently.com
Contently's AEO Blueprint scores content against 30 answer-engine signals and automatically generates schema markup. The platform integrates seamlessly with content creation workflows, making optimization part of the natural publishing process.
For teams producing high volumes of content, Contently's automation capabilities significantly reduce the manual work required for AEO optimization.
Key Features: Content scoring, automated schema generation, workflow integration, publishing tools
Limitations: Content-focused only, custom pricing, limited pure monitoring features
Traditional SEO Tools with AEO Features
12. Semrush AI SEO Toolkit - The Bridge Solution
Pricing: Starting at $129/month
Best For: Existing Semrush users wanting AI visibility
Official Website: semrush.com
Semrush has integrated basic AEO monitoring into its established SEO platform. The company's 2025 AI Overviews study analyzed 10+ million keywords to understand how AI search is impacting traditional SEO metrics.
While not as comprehensive as dedicated AEO tools, Semrush provides a familiar interface for teams already invested in the platform ecosystem.
Key Features: Familiar interface, integrated SEO data, established platform, competitive pricing
Limitations: Basic AEO features, limited AI platform coverage, not AI-native
13. Ahrefs Brand Radar - The Backlink Giant's Entry
Pricing: Starting at $199/month
Best For: Teams prioritizing backlink and brand mention correlation
Official Website: ahrefs.com
Ahrefs has expanded its renowned backlink analysis capabilities to include AI mention tracking. The platform excels at showing the relationship between traditional SEO metrics and AI visibility.
For businesses wanting to understand how their existing SEO investments impact AI search performance, Ahrefs provides valuable correlation insights.
Key Features: Backlink correlation, brand mention tracking, SEO integration, comprehensive data
Limitations: Limited pure AEO features, higher pricing, traditional SEO focus
14. BrightEdge - The Enterprise SEO Evolution
Pricing: Custom enterprise pricing
Best For: Large enterprises with existing BrightEdge investments
Official Website: brightedge.com
BrightEdge has integrated AI search monitoring into its enterprise SEO platform. The company's Data Cube provides insights into how traditional keyword performance translates to AI visibility.
For enterprises already using BrightEdge for SEO, the AI monitoring features provide a natural extension without requiring additional platform adoption.
Key Features: Enterprise integration, data correlation, established platform, comprehensive analytics
Limitations: Very high cost, complex setup, traditional SEO heritage
Emerging and Niche AEO Solutions
15. OmniSEO (WebFX) - The Full-Service Approach
Pricing: Custom pricing with agency services
Best For: Businesses wanting done-for-you AEO management
Official Website: seo.com
WebFX's OmniSEO platform combines tracking technology with full-service AEO management. For businesses lacking internal AI expertise, this hybrid approach provides both tools and strategic guidance.
The platform includes custom reporting and dedicated account management, making it suitable for businesses that prefer outsourced optimization.
Key Features: Done-for-you service, custom reporting, strategic guidance, full-service approach
Limitations: Higher costs, less control, agency dependency, custom pricing only
16. Cognizo - The Emerging Contender
Pricing: Starting at $79/month
Best For: Mid-market businesses wanting comprehensive monitoring
Official Website: cognizo.ai
Cognizo focuses on real-time AI visibility analytics with detailed competitor benchmarking. The platform provides actionable insights to help businesses improve their AI search positioning.
As a newer entrant, Cognizo offers competitive pricing and modern features without legacy system constraints.
Key Features: Real-time monitoring, competitor analysis, modern interface, competitive pricing
Limitations: Newer platform, limited track record, smaller user base
17. Azoma.ai - The E-commerce Specialist
Pricing: Custom pricing
Best For: E-commerce brands optimizing for Amazon and shopping AI
Official Website: azoma.ai
Founded by the Ecomtent.ai team, Azoma specializes in e-commerce AEO across Amazon COSMO, Amazon Rufus, and shopping-focused AI platforms.
For retailers and e-commerce brands, Azoma's specialized focus on shopping AI and product optimization provides unique value not found in general AEO tools.
Key Features: E-commerce focus, Amazon integration, shopping AI optimization, product-specific insights
Limitations: E-commerce only, limited general AEO features, custom pricing
18. Sellm - The Brand Protection Focus
Pricing: Starting at $149/month
Best For: Brands prioritizing reputation management and protection
Official Website: sellm.ai
Sellm specializes in brand mention monitoring and reputation protection across AI platforms. The platform provides detailed sentiment analysis and competitor activity tracking.
For brands concerned about AI misinformation or negative mentions, Sellm's focus on protection and reputation management provides valuable peace of mind.
Key Features: Reputation monitoring, sentiment analysis, brand protection, competitive intelligence
Limitations: Limited optimization features, protection focus, higher pricing for features
Choosing the Right AEO Tracking Software
After implementing tracking solutions across 150+ client accounts, several patterns emerge that can guide your selection process:
Start with your primary use case. If you need comprehensive enterprise analytics, Profound AI or AthenaHQ provide the depth required. For content creation integration, Writesonic GEO or Conductor offer the best workflow alignment. Budget-conscious businesses should evaluate Otterly AI or AI Monitor first.
Consider your existing tool stack. Teams already using Semrush or Ahrefs may benefit from their integrated AEO features before adopting dedicated platforms. However, dedicated tools typically provide significantly more comprehensive insights. To understand the fundamental differences between traditional SEO and modern AEO approaches, read our detailed analysis of why Answer Engine Optimization is winning the AI era.
Plan for growth. Many businesses start with affordable options like Otterly AI and upgrade to more comprehensive solutions as their AEO strategy matures. Ensure your chosen platform can either scale with your needs or provides easy data export for migration.
Focus on actionable insights, not just data. The best AEO tracking tools provide clear optimization recommendations rather than just monitoring dashboards. Look for platforms that help you understand why certain content gets cited and how to improve your visibility. For comprehensive implementation guidance, our complete Answer Engine Optimization guide for 2025 covers the strategic foundation needed before implementing tracking software.
Test before committing. Most platforms offer free trials or demos. Use these to evaluate how well the tool integrates with your existing workflows and whether the insights provided are actionable for your specific business needs.
The AEO tracking landscape will continue evolving rapidly as AI search adoption accelerates. The tools that survive and thrive will be those that go beyond monitoring to provide strategic optimization guidance and measurable business impact. Choose a platform that not only tracks your current AI visibility but helps you improve it systematically over time.
The investment in proper AEO tracking isn't optional anymore – it's essential for maintaining digital marketing effectiveness in an AI-first search world. The question isn't whether to implement AEO tracking, but which solution will best position your brand for long-term success in the evolving search landscape. For businesses that need expert guidance in selecting and implementing the right AEO tracking solution, learn more about why leading brands choose our AEO services to navigate this complex landscape successfully.
